Hennessey’s, Symons, and Connell’s, Butte’s largest department stores, typically all ran full-page ads in the run-up to Christmas a hundred years ago. Each also appears to have generated new original artwork every day of the season, at least in December.
While Hennessey’s offered real moving picture machines that “show pictures the same as in theaters … complete with films, for either oil or electricity, at $2.00 and up,” across the corner at Connell’s you could buy a four-volume leather-bound copy of Don Quixote at $5.85 for the set, or a pair of boys’ school shoes for $1.48.
Symons, the “economists for the people” and the “toy headquarters for all Butte” carried “splendid sleds, good and strong, nicely painted” for 45¢ (marked down from $1.00), while a discriminating lady could get a nice $50.00 velvet coat on sale for $29.50.
The ads below are from the Butte Miner, December 1911. Click to enlarge.